Hi, I’m Jim, a digital marketing specialist at Polar Canada. I build websites and provide expertise in the areas of paid search advertising, social media, SEO and content creation. My areas of interest include personal finance, health, technology and sport.
At Polar, I head up the digital team working on paid search advertising, influencer marketing, SEO projects, optimizing our e-commerce and Amazon sales efforts, and online marketing activities. I also spend my time as head coach of track & cross country running at Université du Québec à Montréal & Athlétisme Ville-Marie.
In the past, I’ve researched, tested and written guides about health & fitness technology gear for The Wirecutter. From October 2014 to March 2018, I was hired by Athletics Canada to write, maintain social media accounts and provide on-site communications support at major international competitions. For a year, I wrote the Tech Trends column for Competitor.com. Previously, I spent 7 years in clinical practice after completing a podiatric surgical residency.
I’ve written about the best running gear, optical heart rate monitors, the story behind a famous photo of Usain Bolt, how drug cheats use masking agents, the confusion around qualifying for the Olympics and occasionally have fun with flowcharts.
My work or interviews with me have been published in: Bild, Daily Mail, The Oregonian, Men’s Fitness, National Post, 2012 Olympic Track & Field Trials program, Athletics Canada, DailyRelay, TrackFocus & the Yamhill Valley News-Register.
I live with my family in Montreal, where winters are long but summers are beautiful. If you are interested talking further about how I can use my skill set to help you, send me a note.